2023 Polls: Amaechi, el-Rufai Campaign Posters in Abuja Streets

2023-polls-amaechi-el-rufai-campaign-posters-in-abuja-streets

Shortly after the #EndSars protests/unrest, campaign posters of the minister of Transportation, Chibuike Rotimi Amaechi for President have flooded Abuja streets. The posters also had the face of Mallam Nasir el-Rufai, the governor of Kaduna State as the running mate and vice presidential candidate. One of the posters was titled: “the People’s choice” while another had the message “Today may not be the best, but tomorrow will be better.”

All the posters showed they are being sponsored by the National Consolidation Movement without logo of any political party. Speaking on the emergence of the posters, Doyin Anifowose who is a political scientist said the messages on the posters wowed Nigerians.

Dr Anifowose also opined that this type of move is typical of high end campaign strategy where a campaign research group could test the acceptability of the candidate, especially in the mood the nation is in currently.

 

“The country is in a low mood now with the events following the #EndSARS protest and the massive nationwide looting of palliative warehouses. The prices of goods and in particular food items have skyrocketed in the markets hence a campaign organization can truly check the acceptability of their principal.

“This is the best mood to know what the people truly feel about any aspirant. That the logo of their political party is not on the poster is to say judge me not by my party,” Dr Anifowose added. He continued:

“Not using the political party logo in a campaign test such as this could also help a campaign research group to know if the aspirant is popular enough to even leave the party and contest the election on another platform as I believe their field officers would be on the streets sampling opinions of the people and on issues concerning the aspirant.”

Keywords
Politics , National News